How to Grow a Real Estate Business with Digital Marketing?

I'm looking to grow my real estate business and want to dive into digital marketing strategies, specifically using Facebook and Google Ads. I understand that these platforms are powerful, but I'm unsure where to start.

How can I effectively use Facebook Ads to reach potential buyers and sellers and grow real estate business? What are the best practices for targeting the right audience and optimizing my campaigns? Also, for Google Ads, how should I structure my campaigns to maximize visibility and ROI?

I’d appreciate any tips, resources, or personal experiences that could help me craft a successful digital marketing strategy for my real estate business.

For Facebook Ads, target potential buyers and sellers by using custom and lookalike audiences based on location and interests. Use high-quality visuals, lead magnets like home-buying guides, and a strong CTA. For Google Ads, focus on location-specific keywords like “buy house in [location]” and use search ads to capture leads. If you're targeting Staten Island real estate, include relevant keywords and geographic targeting. Optimize campaigns by adjusting bids, testing ad copy, and refining landing pages. Regularly monitor performance and use retargeting ads to re-engage previous visitors. Tools like Google Analytics and Facebook Ads Manager help track and optimize your campaigns for better ROI.